From trade show floor to office floor
Wherever your audience is, we create meaningful interaction with your brand, through game shows, immersive experiences, challenges, games, mini-events, and on-site activities.





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Smart funnels
We turn every activation into a smart funnel. Because as fun as a bingo game or ball pit might be on the trade show floor, that’s not the end goal. You want to generate leads, bring your proposition to life, boost brand awareness, or collect email addresses. With a well-thought-out plan, we’ll make it happen.
Awareness activation
How do you raise awareness for an invisible battle that Spieren voor Spieren has been fighting for 25 years? With the concept Staren voor Spieren (“Stare for Muscles”), passers-by at Utrecht Central Station faced off in 25-second staredowns with well-known athletes, standing still in solidarity with children living with muscular diseases.
The staredowns created powerful, emotional moments that were widely shared on social media and left a lasting impact.
Trade Show Activation
At the FlowerTrials, visitors found themselves in an art gallery. PanAmerican Seed’s key products were showcased as true masterpieces on the wall. With next-level macro photography, an audio tour, and inspiring stories, every seed and bloom became a vivid experience.The activation surprised visitors and sparked the start of many new relationships.

Brand activation
HP’s Instant Ink – “never run out of ink again” – is a celebration for everyone who uses it, including teachers and students. We brought this promise to life with a classroom party at the Nationale Onderwijs Tentoonstelling 'National Education Exhibition'.
The vibrant, colorful stand attracted thousands of visitors who joined in activities, enjoyed treats, and entered to win a real classroom party featuring a live performance by none other than Maan!
The result? A packed stand every single day, thousands of leads for HP, and one very happy teacher who won an unforgettable party for her class.

Want to create real impact with an activation?
Get in touch with Kirsten at kirsten@effectgroep.nl. Guaranteed to be an interactive conversation!
