From trading floor to workplace

We make a smart funnel out of the activation process. Because no matter how fun a bingo or ball pit is on the show floor, that's not the goal. You want to generate leads, bring your proposition to life, increase brand awareness or collect email addresses. With a well-thought-out plan, we ensure that.

How do you raise awareness for an invisible struggle that Spieren voor Spieren has been committed to for 25 years? With the concept ‘Staring for Strength’ passersby at Utrecht Central Station took on 25-second staredowns with famous athletes – pausing to reflect on children living with muscular diseases.

The staredowns had a powerful impact, creating moving, memorable moments that were widely shared across social media.

At the FlowerTrials, visitors found themselves in an art gallery. PanAmerican Seed’s key products were showcased as true masterpieces on the wall. With next-level macro photography, an audio tour, and inspiring stories, every seed and bloom became a vivid experience.

The activation surprised visitors and sparked the start of many new relationships.

HP’s Instant Ink – “never run out of ink again” – is a celebration for everyone who uses it, including teachers and students. We brought this promise to life with a classroom party at the National Education Exhibition.

The vibrant, colorful stand attracted thousands of visitors who joined in activities, enjoyed treats, and entered to win a real classroom party featuring a live performance by none other than Maan!

The result? A packed stand every single day, thousands of leads for HP, and one very happy teacher who won an unforgettable party for her class.