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Activations

From trade show floor to office floor

Wherever your audience is, we create meaningful interaction with your brand, through game shows, immersive experiences, challenges, games, mini-events, and on-site activities.

interne activatie door marketingbureau
Spelshow activatie van HP Omen tijdens gaming event
Inspirerende beursstand activatie PanAmerican Seed op FlowerTrials
Interactieve beursactivatie KreaDoe
activatiebureau event voor nieuwe merkintroductie
Activatiecampagne Spieren voor Spieren met staredown challenges
interne activatie door marketingbureau
Spelshow activatie van HP Omen tijdens gaming event
Inspirerende beursstand activatie PanAmerican Seed op FlowerTrials
Interactieve beursactivatie KreaDoe
activatiebureau event voor nieuwe merkintroductie
Activatiecampagne Spieren voor Spieren met staredown challenges
Activation process

Smart funnels

We turn every activation into a smart funnel. Because as fun as a bingo game or ball pit might be on the trade show floor, that’s not the end goal. You want to generate leads, bring your proposition to life, boost brand awareness, or collect email addresses. With a well-thought-out plan, we’ll make it happen.

Our collaboration at the KreaDoe fair was the perfect blend of creativity and professionalism – a true boost for HP’s brand experience.
Mascha Prevljak
Head of Print Marketing Benelux HP
Spieren voor Spieren

Awareness activation

How do you raise awareness for an invisible battle that Spieren voor Spieren has been fighting for 25 years? With the concept Staren voor Spieren (“Stare for Muscles”), passers-by at Utrecht Central Station faced off in 25-second staredowns with well-known athletes, standing still in solidarity with children living with muscular diseases.

The staredowns created powerful, emotional moments that were widely shared on social media and left a lasting impact.

A gallery of masterpieces

Trade Show Activation

At the FlowerTrials, visitors found themselves in an art gallery. PanAmerican Seed’s key products were showcased as true masterpieces on the wall. With next-level macro photography, an audio tour, and inspiring stories, every seed and bloom became a vivid experience.The activation surprised visitors and sparked the start of many new relationships.

beursactivatiebureau effectgroep* stand
HP

Brand activation

HP’s Instant Ink – “never run out of ink again” – is a celebration for everyone who uses it, including teachers and students. We brought this promise to life with a classroom party at the Nationale Onderwijs Tentoonstelling 'National Education Exhibition'.

The vibrant, colorful stand attracted thousands of visitors who joined in activities, enjoyed treats, and entered to win a real classroom party featuring a live performance by none other than Maan!

The result? A packed stand every single day, thousands of leads for HP, and one very happy teacher who won an unforgettable party for her class.

Merkactivatie Klassenfeest HP Instant Ink
An activation isn’t just a moment, it’s a strategic brand gesture that tells your story and delivers tangible results, whether that’s leads, job applications, or stronger brand associations.
Kirsten Flik
head of creative effect group*
Activaties met impact

Bekijk activatie cases

Recently
work
HP Omen

How do you turn a trade show activation into something fun?

PanAmerican Seed

How do you put products in the spotlight at a trade show?

Spieren voor Spieren

How do you capture attention as a charity?

HP

How do you make safety the star of the show?

HP

How do you strengthen client relationships through a relationship event?

see all
our work

Want to create real impact with an activation?

Get in touch with Kirsten at kirsten@effectgroep.nl. Guaranteed to be an interactive conversation!

Get in touch
Head of creative bij effectgroep* Kirsten Flik
Logo effect group
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