We aim for applause.












Blended agency
Are we a creative agency? Digital? Content? Event? Design? We’re all of them. As a blended agency, we drive impact with smart strategy, bold ideas, and seamless project and campaign management.







We're going for applause
Our effectmakers only want one thing: your applause. They dive passionately into strategic challenges, come up with innovative solutions and deliver results. Those hands have to be put together!
- 1997
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- 1999
- 2000
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- 2002
- 2003
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- 2005
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- 2009
- 2010
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- 2012
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- 2015
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- 2017
- 2018
- 2019
- 2020
- 2021
- 2022
- 2023
- 2024
- 2025
27 years of impact
Since 1997, we've been strengthening brands with our expertise in marketing, communication and events.
Live in Life
We work from a great 'Life' office in Utrecht. Easily accessible, easy to park and fully equipped. Here you are always welcome for an introduction or brainstorm. Will we see you soon?
Clients
We work with leading brands like Samsung, Holland Casino, Beter Horen, Rabobank and Leen Bakker. We also support government organisations such as the Dutch Police and various ministries, as well as non-profits including Spieren voor Spieren, MantelzorgNL and Partners voor Jeugd.
We know the ins and outs of many industries and we’re always curious to explore new ones. Ready to take your communication to the next level?
Awards and Acknowledgments
MT1000
MT1000 is the largest survey among business decision makers on service providers in the Netherlands. And for the fourth year in a row, we’ve been named the best agency in the country, in not one but two categories: Communication Consultancy and Event Marketing.
FONK150
Our design studio was named the best design agency in the Netherlands in the FONK150. With top scores for creativity and effectiveness, this award proves our design team creates work that gets noticed. Yours next?
Emerce 100
In the Emerce 100, we scored six stars in the Digital Marketing Agencies category. A number one spot and a great recognition for our digital team. With strategists, designers, developers and content creators, we build future proof brands, pixel by pixel.




In a few numbers
years
effect-makers
customer appreciation
Past performance doesn’t guarantee future results — but choosing effectgroep* means choosing reliability, creativity and quality.
Our team


Afra Hendriks
Creative


Afra Hendriks
“Events should make an impact and contribute to organizations' HR and marketing and communication goals.” If you start a conversation with Afra about events, bring your toothbrush! The fact that she studied psychology is reflected in the conceptual ideas with which she surprises and touches clients. And like no other, she can translate that 'high-over' plan into content, event design, speakers, workshops and everything that visitors experience live.


Anouk Dijkstra
Art Director


Corianne Visser
Graphic Designer


Corianne Visser
When she works on designs behind her iMac, she is silent, focused and dead serious. It all has to be right down to the last millimeter. A pure designer. When you put her at the lunch or drinks table, an effect maker will unfold with the funniest and most infectious laugh ever. Anyway, that's because her colleagues are really funny too... but still... that laugh... lovely!


Elisabeth van Dijk
HR Officer


Erik Ranke
Digital Designer


Evelien Wierikx
Delivery Manager


Evelien Wierikx
With her extensive experience as a project and traffic manager, Evelien is at the helm. Within effect group*, she is responsible for the delivery of our design projects. She provides good briefings and quotes and a clear schedule. That's great for our effect makers and especially for our clients!


Férico Haveman
Senior Project Manager


Férico Haveman
Guess who's back? Fico! After a trip to the world of festivals and sporting events, he is back as an effect maker and his backpack is full of fresh ideas and new perspectives. As a senior project manager, he coordinates events, advises customers and brings creative concepts to life. Feico knows how to keep complex projects running smoothly and smoothly. An experienced professional who doesn't shy away from challenges — he takes care of it.


Gineke Geerds
Finance Manager


Ingrid van Vliet
Developer


Ingrid van Vliet
Ingrid is onze digitale spin in het web en bouwt digitale omgevingen die staan als een huis. Ze heeft al aardig wat ervaring in haar rugzak zitten, maar zoekt iedere dag weer naar nieuwe digitale oplossingen en mogelijkheden voor klanten. En over rugzak gesproken: die neemt ze het liefste mee naar haar favoriete stad Londen!


Karlijn Hallers
Projectmanager


Karlijn Hallers
Karlijn has organizing events in her DNA. From tight schedules to surprising productions: she takes care of it. After a position elsewhere (at a valued colleague agency), she is now ready to build events and creative productions that really make an impact at effectgroep*.
Karlijn switches faster than you can say “playbook” — but doesn't miss a detail.


Kirsten Flik
Creative Director


Kirsten Flik
She joined us as a young professional more than 14 years ago and Kirsten is now a driving force in our agency. She works at the cutting edge of advice and creation for Croonwolter&Dros, Leen Bakker, Kwantum, RTL, Samsung and the Ministry of Internal Affairs, among others. She advises on communication issues and comes up with creative concepts for events, campaigns and activations. Her work is distinctive, creative, strategic and effective.


Liz Gort
Account Director Events


Liz Gort
Liz is more than an account director; she is the connector that every customer wants. Liz knows what clients need thanks to her experience as an event specialist at Samsung. She also knows what is possible thanks to her years at technical producer Show Rental. With this knowledge, experience and her superpower, Liz will also make your event of today!


Mandy Prince
Finance


Marijn Klouwen
Senior Project Manager


Mariska van Eijden
Motion Graphic Designer


Mariska van Eijden
She sings, dances, cycles, plays table tennis, plays guitar, designs and animates. In short, an agile type. And that is exactly what she likes at effect group*.
Mariska literally brings movement to our designs. After years of graphic design, she further developed into a motion graphic designer. And it's all over now! It is mainly the variety that makes her overjoyed. From logo animation to leader package and from storyboard to final product.


Mariëlle Timmers
COO


Marlon van den Besselaar
Senior Communications Advisor


Marlous van de Wiel
Senior Communications Advisor


Max Peters
Digital Designer


Max Peters
With a degree in Communication & Multimedia Design and half a decade of experience as a front-end developer and designer, Max is here to turn the digital world upside down.
In addition to pixels and code, he is the maestro of fun: whether it's an evening of music, (nerdy) board games or laughter.
Game on!


Paul Scholte
Senior Creative


Paul Scholte
Paul strengthens our creative heart with his years of experience with clients and agencies. His focus is on developing creative concepts for events and activations. From request to production, from initial idea to complete visitor trip. Paul thinks along, designs and surprises with award-winning concepts that make an impact and deliver results.
Paul is a creative you speak out to — and that has nothing to do with his age...


Rebecca Makken
Project manager (branding, content & campaigns)


Rebecca Makken
From senior Marketer at Wolters Kluwer (Adformation Group) and Marketing & Events Manager at BBP Media to our creative floor in Utrecht! Rebecca has over 20 years of experience as a marketer and manager of content and campaigns, from idea to realization. “Communication, focus and getting people excited are key words that fully apply to me.” And we totally agree with that!


Ronald van Spanje
Graphic Designer


Sam Renes
Account Manager


Sam Renes
Meet Sam, our account manager and aspiring effect maker! Sam is studying commercial economics and brings a healthy dose of energy. Whether it's on the slopes as a ski instructor or at the gym as a personal trainer, Sam knows how to tackle things. And now he's using that drive at effect group* to boost sales activities.


Sandra Teune
Senior Project Manager


Sandra Teune
Working hard for a big result. With this attitude, Sandra has been able to successfully complete a variety of live, online and marketing projects for 15 years. Sandra puts dots on the horizon and knows how to get there with suppliers, colleagues and clients. And on the way? Then Sandra creates a nice atmosphere and a good mood!


Sandra Pieterse
HR Manager


Sela Diender
Project Manager


Sela Diender
Ambition, focus and creativity. That's Séla in a few words. Cosy, cheerful and eager to learn. That's what Séla is, too, in a few words. And had we already used the words tech, events and professionalism? No! Séla cannot be captured in words or described in a sentence! You'll know who Séla is as soon as you've worked with her. So... what are you waiting for? :-)


Simon Renes
CEO (founder)


Simon Renes
The creative brand strategist and founder of our agency. For more than 25 years, he has been jumping out of bed every day to help our customers with effective live events, campaigns and communication solutions. Unbeatable in short copy and, according to him, also in Padel. We agree with one of these two :-).


Tamar Nijenhuis
Project Manager


Tamar Nijenhuis
Ladies and gentlemen, may we introduce you to Tamar (with emphasis on the first a)! He chose the event industry after the Hague hotel school and did not regret it for a second. As Project Manager, Tamar ensures flawless live and online productions, from international talk show to corporate festival!


Tanya Hampsink
Communication advisor

Vacature
Event Creative

Vacature
Op zoek naar een podium voor jouw creatieve ideeën? We zoeken een event creative! Iemand die strategie omzet in beleving. Die plannen bedenkt waar opdrachtgevers JA! tegen zeggen nog vóór ze de offerte hebben gezien. Live, digitaal of blended, jij vertaalt een briefing naar een eventconcept dat klopt, raakt en blijft hangen. Heb je een visie op het vak, liefde voor live en een goed gevulde rugzak vol ervaring? Dan ben jij misschien wel onze nieuwe effectmaker. Bekijk de vacature.


Veerle Jansen
Project Manager


Wilco Drost
Digital Solution Architect


Wilco Drost
The man who can think of it! Wilco has been behind the design and development buttons himself for years and is therefore able to quickly turn digital issues into clear and smart solutions. Loves no-code, but also loves a nice piece of customization. Indeed, with Wilco at the table, the best route to online success is quickly found.