A gallery full of growth

PanAmerican Seed was looking for a creative and impactful way to spotlight their focus products during the FlowerTrials. Not just another standard trade show booth, but an experience, one that invites, excites, and persuades.

The goal? To combine innovation with clear, concise information and inspire visitors to request the focus products from their distributors. A showcase designed to stand out, and leave a lasting impression.

A trade show booth that felt like an art gallery—that’s the PanAmerican Seed Gallery: Your Path Towards Growth. A space where focus products were brought to life as true works of art. Visitors entered an immersive environment centered on experience, inspiration, and clarity. A carefully curated journey that stimulated the senses and offered growers a visual path to solutions and growth.

The products shone through next-level macro photography, inviting visitors to see each seed and bloom through the eyes of an artist. Every variety earned its place on the wall, presented in a way that made people pause and think: I need to see this up close. Some chose to be guided through the gallery by a sales manager in the role of curator, while others wandered freely between information panels or tuned in to the audio tour.

To wrap up the experience, each visitor received a museum-style catalogue: the New Varieties brochure. A tangible reminder of their journey through the gallery, and a practical reference for all the featured products.

The PanAmerican Seed Gallery was a hit. Visitors rated the Your Path To Growth concept with an impressive score of 8.62 and 85% said they were inspired by this unique presentation. But the real highlight? 74% of the visitors said they were likely or very likely to request the products presented from their distributor.

The PanAmerican Seed Gallery shows that with a bold concept, you can present seeds as works of art — while fulfilling your brand's growth ambitions.