Class party

HP saw the exhibition as a five-day sales campaign with a clear goal: bring the printing solution Instant Ink (never out of ink!) under the visitors' attention. Concretely: create a live sales funnel with at least 1,500 stand visitors and 500 high-quality leads. Our creative team delved into the world of HP, printers, education, and ink cartridges. And that's how a — if we say so ourselves — a great idea was born!

Colourful class party

Using Instant Ink is really a treat. Never run out of ink again for a fixed (low) amount per month. And during the fair, you also had a chance to win a fully catered Class Party. Instant Ink, a party for you and your class!

We also turned the stand into a party: a colorful class party with treats, fun activities and Instant Ink promotions.

It was pleasantly busy at the class party for five days. Thousands of visitors enjoyed the treats and activities and signed up to learn more about Instant Ink. The set KPIs (leads) were more than achieved, so this fair was also a party for HP!

While HP worked overtime after the fair to process all requests for information and new subscribers, we set about organizing the Class Party for the lucky winner. By the way, that really became a 'to the moon and back' experience, thanks to the amazing performance of none other than singer Maan!

Luckily, we still have the photos!

The best parties are often too short. We would have liked to be at this fair with the HP Class Party for another week. Because it was so much fun, very busy and a great success. Luckily, we still have the photos!