SecurITy festival
The ultimate relationship event
An event that really strengthens the relationship with its customers and prospects. Claim a domain that hasn't been claimed yet, wrapped in a jacket that hasn't been designed before.
Truly taking the target group seriously
The starting point for the concept was the role of the target group: employees who have a prominent role in the organization and who influence cybersecurity within such an organization. So the question we asked them was: how seriously do you take your role? Are you ready to be briefed?
Secure in sixty minutes
We wanted to develop a universally applicable, award-winning concept. And completely HP-native. We found the solution in the promise that the event makes: secure in sixty minutes. HP takes its visitors very seriously, and at the same time understands that time is valuable. The concept, secure in sixty minutes, promises to fully brief visitors in 60 minutes and provide them with all essential information.
The program consisted of short, powerful sessions with major speakers from the field. Content boosters that trigger and activate. The live hacking demo attracted a lot of attention, where queues even arose. During the event, visitors were (even more) convinced of HP as the partner in the field of security features.
Striking results
Follow up: no less than 25 follow-up appointments.
Media: 11 articles and a radio interview.
Rating: 8+!
These effectmakers delivered a complete experience!
Curious about what an event could do for your business?
Kirsten’s here to help and ready to brainstorm with you. Email her at kirsten@effectgroep.nl.
