A wildly attractive employer brand
Talent is scarce and competition is fierce. Effective labour market communication is about more than filling vacancies. It's about building an employer brand that professionals want to commit to for a long time.
Four generations on the floor
From Gen-Z to Boomers: we know what works and bring four generations to your workplace with a strong EVP, compelling content and effective campaigns.
A full backpack
In recent years, we have filled our backpack with knowledge and experience with corporates, government and well-known brands. For example, we provided hundreds of applicants to Kwantum and Leen Bakker and launched the new labor market campaigns for aaff and the Municipality of Veenendaal this year.
Bekijk arbeidsmarkt- communicatie cases
Our expertise
Use our knowledge and creativity where you need it, such as developing:
Strategy
The most difficult question: what will be the strategy and what insights will we include in the creation phase? Together with you, we lay the foundation for all communication. From target group to data and channels to content.
Onboarding programs
The cost of replacing an employee can be up to 150% of the annual salary (source: SHRM). And 70% of employees would stay longer if the onboarding was good (source: Gallup). Make an appointment to optimize your onboarding.
Employer Branding
What is your reputation among employees? And how do you promote this in campaigns, events and online media? Make your brand a strong employer brand. We start inside so we win outside!
Employer Value Proposition
Wrong expectations and specifically a poor cultural fit. The reason why there are so many mismatches. So we don't give you shiny facades, but sincere promises that appeal to the right candidates.
Working at a website
A cool career website is a no-brainer. Let visitors discover more about your organization with interactive content such as workplace videos and a fun test to discover cultural fit.
Recruitment campaigns and media planning
From festival to flyer and reels to radio: talk to our creative team and discover unexpected opportunities and surprising opportunities for your campaigns.
Contents
From content snacks to longreads: we make sure you come into view with your target group at the right time and in the right place, digitally, live and cross-media.
Activate your employer brand
How to bring your brand to life? How do you make talent feel what you mean? Effectmaker Tanya wrote an interesting article about bringing your promises to life with brand activations. Do you have three minutes to read it?
One, two, three or four generations to your workplace?
Contact Marlous at marlous@effectgroep.nl or call 030 41 00 790.
