Meet the effectmakers who go all in for your applause

“Events should make an impact and contribute to organizations' HR and marketing and communication goals.” If you start a conversation with Afra about events, bring your toothbrush! The fact that she studied psychology is reflected in the conceptual ideas with which she surprises and touches clients. And like no other, she can translate that 'high-over' plan into content, event design, speakers, workshops and everything that visitors experience live.

Amber combines creativity with a sharp eye for performance. As a Social Media Marketer, she develops, builds, and optimizes campaigns across all major platforms, always focused on achieving the best possible results. She’s also eager to learn and loves continuing to grow. And if the content calendar ever runs empty, Amber always knows exactly what to do.

The visual creative brain that we rely on within the effect group*. A very talented professional who feels like customers flawlessly. And also an incredibly nice colleague with a great sense of humor. We love that!

Berdien lives online. For over ten years, she has helped brands stand out through social performance. From LinkedIn to Instagram, she transforms strategy into highly optimised content and drives real presence, visible impact, and measurable conversions across LinkedIn, Instagram, Facebook, and TikTok. Her guilty pleasures? Check out her Insta!

You recognize them instantly: event professionals who take charge and stay in control. Who get it with just a few words. Who are good, but always striving to get better. And if they’ve got a sense of humor too, they work at effectgroep*.

When she works on designs behind her iMac, she is silent, focused and dead serious. It all has to be right down to the last millimeter. A pure designer. When you put her at the lunch or drinks table, an effect maker will unfold with the funniest and most infectious laugh ever. Anyway, that's because her colleagues are really funny too... but still... that laugh... lovely!

Dion is completely at home in Google Ads and knows exactly how to use the right keywords and ads to show up at the right moment. By continuously optimizing campaigns, he gets the most out of every budget. Outside of work, he’s just as likely to swap his laptop for a big DIY project or a game of chess!

Ensuring that our effect makers develop optimally and are empowered by clients. Because we are only as good as our people. Together with Sandra Pieterse, Elisabeth is the engine of our HR team. Speaking of motorbikes: that's exactly what she drives to our Life office with a smile.

Emily loves diving deep into content. Not to make things more complicated, but to make them sharper. With a Master’s degree in Communication and Organization and several years of agency experience, she’s used to asking the right questions, seeing connections, and getting to the core. Critical and thorough in the process, driven and creative in execution. And beyond all that sharp thinking: cheerful, engaged, and always ready to help!

Erwin combines an entrepreneurial mindset with a strong focus on data, performance, and growth. As Managing Partner, he works every day to help clients move forward and drive real growth within organizations. He thrives on developing smart strategies, achieving visible results, and building success together. And he brings that same energy to the pool for a few laps or onto the padel court.

With her extensive experience as a project and traffic manager, Evelien is at the helm. Within effect group*, she is responsible for the delivery of our design projects. She provides good briefings and quotes and a clear schedule. That's great for our effect makers and especially for our clients!

Guess who's back? Fico! After a trip to the world of festivals and sporting events, he is back as an effect maker and his backpack is full of fresh ideas and new perspectives. As a senior project manager, he coordinates events, advises customers and brings creative concepts to life. Feico knows how to keep complex projects running smoothly and smoothly. An experienced professional who doesn't shy away from challenges — he takes care of it.

Images that need to move, jump, spin, disappear, and reappear? That’s where Gerjon comes in! As a motion graphic designer with a love for traditional animation, he creates innovative, moving stories that engage and stick. With nine years of experience, he knows what works for major brands and how to hold attention. Creative in his work, sharp on detail, always striking the right balance between form and story.

Gineke ensures that our finances are correct. And that is a comforting feeling. And although she's very creative, we're glad she doesn't do creative bookkeeping. She doesn't know black money and red numbers, even though she likes to make pink invoices every day.

Data, optimization, and strong results: that’s what makes Jelle happy! As Head of Performance, he loves diving into the numbers to spot opportunities and continuously elevate results. And outside the dashboards, there’s a good chance you’ll find him on the padel court.

Karlijn has organizing events in her DNA. From tight schedules to surprising productions: she takes care of it. After a position elsewhere (at a valued colleague agency), she is now ready to build events and creative productions that really make an impact at effectgroep*.

Karlijn switches faster than you can say “playbook” — but doesn't miss a detail.

She joined us as a young professional more than 14 years ago and Kirsten is now a driving force in our agency. She works at the cutting edge of advice and creation for Croonwolter&Dros, Leen Bakker, Kwantum, RTL, Samsung and the Ministry of Internal Affairs, among others. She advises on communication issues and comes up with creative concepts for events, campaigns and activations. Her work is distinctive, creative, strategic and effective.

Liz is more than an account director; she is the connector that every customer wants. Liz knows what clients need thanks to her experience as an event specialist at Samsung. She also knows what is possible thanks to her years at technical producer Show Rental. With this knowledge, experience and her superpower, Liz will also make your event of today!

Maartje is the kind of project manager who makes you feel at ease, in the best possible way. She keeps sight of the bigger picture, watches over deadlines, and keeps everyone focused. Involved, to the point, and reliable; with Maartje, you know everything is under control.

A joy to work with, our Marijn. Understands better than anyone how the hares run in the event industry and how to get things done left or right. With a nice smile and the necessary flair, she knows how to organize really good live and online events every time.

Hard work for outstanding results. May we introduce Mariëlle, our COO? The backbone of our projects, the strong shoulders our colleagues can rely on, the director of our day-to-day work. Whatever synonym you choose, we just love her!

After completing two studies, Marlon has been stuck in repostings, campaign strategies, recruitment campaigns and rebranding processes for quite a few years. For the government, non-profit and business. So they really exist, centipedes!

Intensely driven to provide clients with effective advice, campaigns and communication tools. Marlous has worked for years in senior communication positions on the side of clients. That is why, on the agency side, she now knows better than anyone what our clients really need.

After more than fifteen years in the venue world, his ambition grew to be involved earlier in the process and to help clients think from the outset about their marketing and communication goals. Not just to facilitate, but to contribute strategically. At effectgroep*, he helps shape the direction and the result from day one.

From senior Marketer at Wolters Kluwer (Adformation Group) and Marketing & Events Manager at BBP Media to our creative floor in Utrecht! Rebecca has over 20 years of experience as a marketer and manager of content and campaigns, from idea to realization. “Communication, focus and getting people excited are key words that fully apply to me.” And we totally agree with that!

Ronald is a graphic designer. But a good one. We can say a lot about Ronald here, but that's actually a shame. Act crazy and just put Ronald to work. Then you understand why we think he's a good one.

Meet Sam, our account manager and aspiring effect maker! Sam is studying commercial economics and brings a healthy dose of energy. Whether it's on the slopes as a ski instructor or at the gym as a personal trainer, Sam knows how to tackle things. And now he's using that drive at effect group* to boost sales activities.

Working hard for a big result. With this attitude, Sandra has been able to successfully complete a variety of live, online and marketing projects for 15 years. Sandra puts dots on the horizon and knows how to get there with suppliers, colleagues and clients. And on the way? Then Sandra creates a nice atmosphere and a good mood!

We are only as good as our effect makers. We want them to be leaders in their field (and they want that, of course, too!) , keep developing and enjoy going to their (home) work every day. That's why we're so happy with everything HR manager Sandra does for us.

Ambition, focus and creativity. That's Séla in a few words. Cosy, cheerful and eager to learn. That's what Séla is, too, in a few words. And had we already used the words tech, events and professionalism? No! Séla cannot be captured in words or described in a sentence! You'll know who Séla is as soon as you've worked with her. So... what are you waiting for? :-)

The creative brand strategist and founder of our agency. For more than 25 years, he has been jumping out of bed every day to help our customers with effective live events, campaigns and communication solutions. Unbeatable in short copy and, according to him, also in Padel. We agree with one of these two :-).

Sprinting to meet deadlines. Slowing down to keep the goal sharp. Pausing to take in the bigger picture. For Tamar, that’s not a contradiction, it’s exactly what makes the work so rewarding. And no matter how the pace shifts, her focus remains the same: turning every event into a powerful moment of communication.

With a lot of enthusiasm and creativity, Tanya does not shy away from a challenge. She is a sympathetic professional who helps clients with creative communication solutions that really benefit them, really!

With several years of experience and plenty of creative energy, Thomas works on projects where strategy, design, and experience come together.

Looking for a reliable, hardworking and talented effect maker for your project? May we introduce you to Veerle! A hospitable and result-oriented professional with a learning curve that is steeper than Mont Ventoux!

The man who can think of it! Wilco has been behind the design and development buttons himself for years and is therefore able to quickly turn digital issues into clear and smart solutions. Loves no-code, but also loves a nice piece of customization. Indeed, with Wilco at the table, the best route to online success is quickly found.