Online event

The first edition was supposed to be one that focused on coherence and connection with the company. A sense of belonging and pride. Personal stories and human connection had to prevail. Updates about strategic developments and plans for the coming years were also not to be missed.

Effectgroep* developed the creative concept as the idea for a dynamic online program. The theme? Moving Stories. With a link to APM Terminals' daily work; moving containers and the personal stories of all employees. Our effectmakers opted for a talk show setting to reduce the distance between colleagues and management. They sat at the table together and there was plenty of room for questions and interaction.

Around the world

A strong online connection made it possible for colleagues around the world to join in. Teams submitted videos from across the organisation, and this content was featured throughout the event. All of it came together in a striking stage design, with containers forming the backdrop—bringing a sense of recognition and feeling of home to the studio setting.

An exciting and compelling program. From start to finish. Full of interaction, personal stories, interesting company updates, connection between APM Terminals and its employees and colleagues. The event was rated 4.6 out of 5. In addition, more questions were asked than there was time to answer them live. Hello engagement! And according to some APM Terminals colleagues, it was even APM Terminals' best online event ever. To be continued...