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FOX

Autumn presentation

Brand event

FOX asked us how they could present their ‘live & on-demand strategy’ to strategic partners with maximum impact and experience.
In our view, there’s only one place that fits the bill: the largest curved TV screen in the Netherlands, at Theater Amsterdam. Now that’s how you make an impression!

Concept

Focus on autumn

Across 2,400 inches (55 meters wide), FOX and its various channels—including National Geographic, 24Kitchen, and FOX Sports unveiled their strategy with stunning visuals and irresistible video content lighting up the mega screen. Guests were immersed in a captivating presentation that ended with an unexpected twist…

As the projection screen opened, they were invited beyond the screens to explore the Playground. Here, the channels, shows, and series came to life through food, drinks, interactive experiences, and live entertainment.

Curious what that looked like? Check out the video below (we go beyond at 01:23).

The result

Beyond!

An event beyond expectations. Literally and figuratively! With a high turnout, low no-show and a balanced mix of content, fun and activations. The event opened doors for further discussions with FOX and its strategic partners about future collaborations.

Beyond expectations

These effectmakers provided just that little bit extra!

effectmaker Marijn Klouwen
Marijn Klouwen
Senior Project Manager
COO effectgroep* Marielle Timmers
Marielle Timmers
COO
CEO Simon Renes
Simon Renes
CEO (founder)

Planning a corporate event and want to brainstorm ideas?

Simon is happy to make time for you. Drop by for an inspiring introduction in Utrecht and discover why more and more brands are choosing the impact of effectgroep*. Call +31 (0)30 410 0790 or email Simon directly at simon@effectgroep.nl.

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CEO van effectgroep* Simon Renes
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