Autumn presentation
Brand event
FOX asked us how they could present their ‘live & on-demand strategy’ to strategic partners with maximum impact and experience.
In our view, there’s only one place that fits the bill: the largest curved TV screen in the Netherlands, at Theater Amsterdam. Now that’s how you make an impression!

Focus on autumn
Across 2,400 inches (55 meters wide), FOX and its various channels—including National Geographic, 24Kitchen, and FOX Sports unveiled their strategy with stunning visuals and irresistible video content lighting up the mega screen. Guests were immersed in a captivating presentation that ended with an unexpected twist…
As the projection screen opened, they were invited beyond the screens to explore the Playground. Here, the channels, shows, and series came to life through food, drinks, interactive experiences, and live entertainment.
Curious what that looked like? Check out the video below (we go beyond at 01:23).
Beyond!
An event beyond expectations. Literally and figuratively! With a high turnout, low no-show and a balanced mix of content, fun and activations. The event opened doors for further discussions with FOX and its strategic partners about future collaborations.
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These effectmakers provided just that little bit extra!



Planning a corporate event and want to brainstorm ideas?
Simon is happy to make time for you. Drop by for an inspiring introduction in Utrecht and discover why more and more brands are choosing the impact of effectgroep*. Call +31 (0)30 410 0790 or email Simon directly at simon@effectgroep.nl.
