The Green Way Or No Way - Talks
Online videos for an introduction campaign
Transport can and must become more sustainable, but it also has to remain profitable. That’s why Rolande is committed to the cleanest, most economically viable fuel in the transport sector. With the introduction of Bio-LNG, Rolande is taking a major step in that direction.
Bio-LNG is the future for road transport
As a front runner in the field of LNG for road transport, Rolande is taking the next step: introducing bio-LNG. Rolande is convinced that bio-LNG is the fuel of the future for long-distance road transport. It is the solution for a cleaner transport sector that should be without doubt.
How do we introduce Bio-LNG to the market?
Rolande gave us the challenge to make a plan for the introduction of bio-LNG, including the following objectives:
- Increase Rolande's brand awareness.
- Making the various target groups familiar with Bio-LNG.
- Sharing concrete insights and ready solutions as an important burden of proof.
The target groups are sustainability managers, policy makers, fleet managers, buyers and management of major Dutch carriers and shippers.
.avif)
.avif)
Online video
We chose to tell the story of Bio-LNG from a 360-degree perspective through short interviews with product specialists, users and a number of stakeholders. The recordings took place in the inspiring location Innovatiekracht, where 9 videos were shot in one day in a TV setting.
In the coming period, the video content will be used for an extensive (social) media campaign to support Rolande's new business activities.
Bringing an impactful story across the stage?
Send an email to Simon at simon@effectgroep.nl and find out what effectgroep* can do for you.
