Baker Tilly

Entrepreneurs' College

Live, Online and Hybrid

With the Entrepreneurs' College we developed a content marketing concept for Baker Tilly (accountants and tax advisors). The most inspiring entrepreneurs and speakers in the Netherlands give live and online lectures. This production has now been running for five years and we have produced more than 100 videos during 20 days of shooting. The result so far? No less than 1,400,000 viewers and Baker Tilly's increasing brand awareness and visibility in the entrepreneurial Netherlands!

Videoproductie in volle gang tijdens opnamedag

Relationship marketing

The colleges are recorded throughout the year, with Baker Tilly’s clients invited to take part. They’re not just guests, they’re part of the program and get a behind-the-scenes look at how video productions come together.

Inspiration is everywhere, with four lectures per recording day. From Jos Burgers 'geef nooit korting' (never offer a discount) to Erben Wennemars 'hoe word je een echte kampioen' (what it takes to become a true champion).

Recognized by enterprising Netherlands

We've been producing the entrepreneurial college for five years now, its 100 videos and more than 1 million views later. The videos are published online and brought to the attention of the target group with targeted campaigns on social media and display advertising. The statistics show good results and for many entrepreneurs and managers, the College of Entrepreneurs is a well-known online place for inspiration and development.

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Cooperation with client

Co-creation

Baker Tilly and our effectmakers have been proving for five years now that intensive collaboration between agency and client really leads to better results. Because let's face it, almost one and a half million views in B2B communication... (and still counting)!