Hackers under the dome
Trade show concept and client event
In recent years, HP has made many developments in the field of cyber security. Their printers and laptops, among others, are in the highest security segment. To make this known to IT professionals in the business market, HP wanted an impressive trade show stand and presentation of their brand for the Infosecurity fair. Visitors to the stand had to get acquainted with the high security standards and techniques that HP software and printers have in a remarkable way.
A rich history with a modern twist
Our digital team visits the Old Holland mini museum and learns about its rich history. They translate this into a beautiful timeline on the website. The comprehensive product range is presented clearly and color cards provide the best possible impression of the available colors per product.
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Beyond expectations!
The trade show stand was remarkable with a gigantic projection dome that attracted a lot of attention. The dome symbolized the world of HP. Video content was shown in the dome to cyber security awareness to increase. The hostesses, armed with HP devices, subjected visitors to a short safety quiz; how safe is your printer? The HP specialists were then ready to provide visitors with immediate advice. This sales funnel resulted in 300+ leads during the trading days, far more than the pre-formulated goals!
Parallel to the fair, we organized a private lunch for HP relations in the old prison in downtown Utrecht, with an exclusive presentation by Mafiaboy about the mindset from a hacker.
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These effectmakers provided just that little bit extra!
Curious about a trade show concept?
Kirsten’s here to help and happy to brainstorm with you, no strings attached. Send her a message at kirsten@effectgroep.nl.
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