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Ministerie van BZK

Novi Conference

How do we distribute 41.543.000.000 m2?

With the Nationale Omgevingsvisie (NOVI), the government provides a long-term vision of the future and development of the living environment in the Netherlands. The Ministry of BZK organizes (annually) the NOVI conference for experts in the field and hundreds of stakeholders, stakeholders and interested parties. Because how do we distribute all those meters together? We were instructed to achieve real results with this first live conference.

Question

Making an impact

The client had clear goals in mind: the conference should make an impact, increase engagement with the theme, make new connections and accelerate progress. From the first invitation, the tone must be set: you want to be there, you want to contribute to this. The event must be a total experience where content and form reinforce each other.

And a special request

And last but not least, a beautiful request: all communication should carry that unmistakable effectgroep* touch. So the tone of voice, snappy copy, teasers and hooks should raise a smile, lift an eyebrow, or spark a little moment of joy. Challenge accepted.

The execution

Full house

Being there is everything

You never get a second chance to make a first impression. So: online video it is! A save the date by Dichtwater that engages and activates the field. It struck the audience right in the heart and mind—because within days, every ticket was booked. And the waitlist? Filling up fast. A dream start, to say the least.

#accelerate together

The conference delivered real momentum. The opening and closing left a lasting impression, while the workshops and breakout sessions offered depth, connection, and tangible insights. All set in an environment where the theme was reflected in every detail and experience. Check out the video below. #thisishowwedo

Together, you will move forward

A deep bow

Behind the scenes

A three-minute video… behind it lies an entire world of creativity, communication, and production. Dozens of meetings with the client, venue, tech team, and speakers. Hundreds of emails with participants and workshop hosts. Carts full of content and boxes packed with ideas. And plenty of late nights pushing through to meet the deadlines.

Teamwork

So just because it's possible, we take a deep bow to the tireless efforts of the effectmakers, our great business partners and loyal suppliers, the location, catering and technology. And for the client who has placed their trust in us. We hope that we have delivered real results. Thanks!

Design, copy, concept, production, and direction

These effectmakers helped bring the NOVI conference to life.

effectmaker Marijn Klouwen
Marijn Klouwen
Senior Project Manager
effectmaker Ronald van Spanjen
Ronald of Spain
Graphic Designer
effectmaker Sandra Teune
Sandra Teune
Senior Project Manager
projectmanager bij effectgroep* Sela Diender
Sela Diender
Project Manager
art director bij effectgroep* Anouk Dijkstra
Anouk Dijkstra
Art Director

Ready to make an impact together?

Set up a meeting with Kirsten at kirsten@effectgroep.nl. It’s always a conversation worth having.

Get in touch
Head of creative bij effectgroep* Kirsten Flik
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