It’s unprecedented what’s happening here.
Eight times gold!
In this Olympic year, effectgroep* has won double gold in the MT1000 for the fourth year in a row! Once again, we’ve achieved the highest client satisfaction scores in both the Communication advice and Event marketing categories. That’s eight gold medals around our necks. An incredible achievement by our effectmakers, and an extraordinary show of appreciation from our clients! Winning gold in two different disciplines for four consecutive years has never been done before.

MT1000
Eight times gold in four years! We are very proud of this unique performance by our effectmakers and the appreciation of our clients.

The MT1000 study, conducted by MT/Sprout in collaboration with the Amsterdam Center for Business Innovation, is the largest survey among business decision makers into the quality of business service providers in the Netherlands. Each year, MT/Sprout asks a panel of thousands of business decision makers to share their experiences about service providers they've worked with. They are asked to rate whether they would recommend service providers to friends or colleagues on a scale of 0 to 10, leading to the calculation of the Net Promoter Score (NPS). In addition, the ranking is determined on the basis of three essential aspects: customer focus, product leadership and quality of execution.
On all these aspects, we achieve the 1st position in the category. Communication advice and in the category Event marketing. This has never happened before in the history of research!
Wow! It's really unprecedented what's happening here. Our effectmakers raise the bar again and again and work very hard every day for satisfied clients. Winning these awards is a huge motivation to keep doing this.
Simon Renes - CEO
About effectgroep*
Effectgroep* is the blended agency for marketing, communication and events. To make an impact live, digitally and cross-media, you need quite a bit. And that's what we have.
With 35 effectmakers, spread across different disciplines, we share one promise: making an impact with today's communication. We do this, among other things, for Samsung, Leen Bakker, Spieren voor Spieren and the National government.
Motivation
Did we mention that we are proud? To the beautiful group effectmakers who strive every day for the very best for our customers and proud of our clients for their trust.
Simon: “I'm incredibly grateful and proud of all the colleagues who made this possible. This victory feels like a wonderful compliment from our clients and motivates us to keep popping.”

Of course, winning the gold medal is incredibly beautiful, but the underlying recognition of our work by clients is the real gold for us. We're going to enjoy the win for a while, and then we'll soon get back to what we love to do: create today's brands.
Kirsten Flik - Head of Creative
