Can we say that?
Yes!
Calling yourself the best agency in the Netherlands, it’s not really our style. We’d much rather put our clients in the spotlight while we work behind the scenes to help them succeed. But still… we’re saying it out loud. Because honestly, we’re incredibly proud of the recognition. And we kind of get it, too. Curious how it all came about? We’re happy to explain.

The Research
MT1000 is the largest study on the quality and client focus of business service providers in the Netherlands. More than 5,000 decision-makers rated their partners based on NPS scores for customer focus, product leadership, and excellence in execution.
And yes, the results showed that, for the fourth year in a row, we’ve earned the title of ‘the best’ in not one, but two categories: Communications Consultancy and Event Marketing. Something even the editors at MT/Sprout hadn’t seen before...
So, what does it mean?
At effectgroep*, we’re all about delivering real results for our clients. It’s in our grit, the passion and dedication to go above and beyond to make sure they get what they truly need. It means taking that extra step. Daring to do things that feel a little outside the comfort zone. Listening closely. Taking the time to get strategy and creativity right. And turning that into solutions that actually work. We wouldn’t have it any other way. And that’s why we’re so proud and grateful that our clients genuinely value what we do.
Our mentality
Grit is the ability to achieve (long-term) goals with perseverance and passion. And that's what I experience with our effectmakers every day. The will to do a good job. The motivation to be meaningful. And the ambition to achieve valuable results. Projects always have obstacles and surprises. Circumstances change quickly and often. And there is nothing more changeable than a client :-). But above all, the communication landscape is changing rapidly. Just like the daily challenges of our clients. That is why perseverance and passion are key to living up to our promise, one way or the other: delivering work with real results.
So what is our “winning mentality”? Then the answer is grit. A word you don't hear very often. But in our opinion, those four letters hit the nail on the head.
Finally
Sure, it’s an honour to be named the best communications and events agency in the Netherlands. But the truth is, we make mistakes, we learn every day, and yes, sometimes we get it completely wrong. It’s in those moments that the true strength of our effectmakers shines through. “Damn,” they’ll say (and sometimes something a little less polite). We let it sink in, regroup and then we go all in. Fixing it. Improving it. Making sure the end result is even better.
That winner’s mindset is what makes effectgroep* such an incredible place to work (if we may say so ourselves).
