A careers website?

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Create a career website alongside your regular corporate website. Why? Firstly, because a working at website is entirely focused on finding new talent. And it's your digital business card for new colleagues, the first impression you don't get a second chance for. Because you want to address talent clearly and directly and share information that is relevant to them.

A working at site usually has only one goal: to get the best candidates out of the market. And that is a different goal than a corporate website or eCommerce environment. So put a working at website next to your website or platform and focus entirely on your new colleagues in terms of design, interaction and content.

But there is another reason to take your recruitment communication seriously: Google for Jobs.

Google for Jobs is no longer new, but it is more important than ever. It is the place where (almost) all vacancies come together: from working at websites, recruitment platforms and corporate sites to job sites. As soon as someone starts looking for a job via Google, there is a good chance that your vacancy will appear there. But then you have to do it properly.

Because, as we know Google, it's all about relevance, structure and smart content. A strong work at site — technically well set up, with the right metadata and SEO-proof texts — increases your visibility and the chance that your vacancy will be at the top. And trust us: that's where you want to be.

In short: those who still bet on a good work at website today will score with candidates, but also with Google. And that is guaranteed to give you more visibility, more applications and ultimately: more colleagues.

We’re your partner in employer branding, creating campaigns and careers sites that truly make an impact. To deliver on that promise, we dive deep into your world, your market, and your target audience.

With those insights, we develop recruitment campaigns and online marketing funnels that drive relevant traffic to your careers site. From social media ads to the Google platform and LinkedIn, we’re here to help you reach the right people, in the right way.