Rolande
Frontrunner in clean fuels
Future-proof brands—we’ve got a soft spot for them at effectgroep*. Brands that make the world better and push the status quo to innovate. Rolande is one of those brands. They’re on a mission to deliver the cleanest, most economically viable fuel for the transport sector. Right now, that’s LNG. And in that market, Rolande is the frontrunner.
Sustainable construction
Rolande is working step by step on fossil-free road transport. And builds a sustainable brand every day. That's why she was looking for a permanent design studio for their marketing, branding and advertising. We knew each other from an earlier project (video campaign). So an appointment with our design team was arranged in no time. And that turned out to be the start of a strong collaboration!
Of all brand gestures
A brand is the product of a thousand small gestures. We monitor the Rolande brand as if it were our own. We ensure consistency and coherence in all designs, down to the last pixel or drop of ink.
From branding the petrol stations and instruction booklets for drivers to animations and infographics. We keep the lines short and work efficiently. And that fits in perfectly with Rolande's sustainable character!
These designers regularly create for the incredible brand Rolande.
Want to get to know our design studio?
Reach out to Mariëlle at marielle@effectgroep.nl. It’s always a conversation worth having!
