A new brand story
More than 125 years of craftsmanship, innovation and family spirit
Baker Goedhart has been an established name in the Dutch bakery sector for over a century. From traditional bread and festive cakes to innovative baked goods and convenience products. With passion, craftsmanship and a modern approach, Bakker Goedhart's more than 1000 employees offer a tasteful solution for every moment of the day, both at home and on the road.
How do you translate this rich history and innovative strength into communication that really appeals?
How do you show what you really are from?
With three strong divisions — Bread & Specialities, Convenience and Patisserie, Bakker Goedhart wanted to tell her story unambiguously and professionally. The challenge? A brand story that highlights the breadth of the organization, reinforces the sense of family and offers a fresh look in all means of communication.
From brand story to impactful resources
Together with the Bakker Goedhart team, we went back to the core. What makes this family business with more than 125 years of history unique? From that basis, we developed a brand story that brings together core values, ambition and identity. A powerful story that appeals internally and externally.
This brand story formed the basis for new communication tools:
- A refreshed, uniform and professional corporate identity for all communication tools, with powerful visuals, short texts and clear navigation that can easily be used by teams.
- A modern business presentation that highlights the versatility and strength of the organization.
- A flexible PowerPoint template that allows employees to make visually strong presentations, always in line with the corporate identity.
- A professional corporate video that highlights the three divisions — Bread & Specialties, Convenience and Patisserie — in a fresh way.
A tasteful story that inspires!
The new brand story gets to the heart: a Royal award-winning bakery with a rich history since 1895. As a family business, they combine craft and innovation to deliver fresh, high-quality products every day, with a strong focus on sustainability and connection with customers, employees and suppliers.
Together with the effect group, Bakker Goedhart has strengthened its foundation and renewed its image, allowing them to communicate consistently and powerfully now and in the future.Higher visibility, a strengthened image and an organization that proudly promotes its identity.
A brand story that impresses and is ready for the future!
These effect makers have redesigned Bakker Goedhart's story with care and taste!
Do you also have a strong brand story?
We'd love to help you with an inspiring story and tools that really work. Contact Marlon at marlon@effectgroep.nl
