Youth Partners

A new visual identity

Youth Partners is an umbrella partnership of organizations that are active in the field of (preventive) youth protection and juvenile probation and includes five operating companies. There is intensive cooperation with the common goal of protecting vulnerable young people and supporting their parents.

The question

Connection

The cooperation between the various operating companies has recently taken shape. Effectgroep* was asked to advise the organization in setting up the brand architecture. To then develop the new visual identity and coordinate its introduction and deployment.

In conversation

We started a round of analysis with sessions with employees from all operating companies. Here, we looked for what makes them unique. And how they feel connected to the other parts of Partners for Youth. This formed the basis for the new brand architecture.

Getting started

Unity in Diversity

We then set to work on the development of the visual identity. With the starting point “unity in diversity”. From now on, all operating companies will use the same logo, but will keep their own name and get their own color scheme. This underlines the uniqueness of each operating company.

Logo

The new logo aptly expresses what the professionals at Partners for Youth do every day: lovingly protecting and supporting vulnerable young people (and their parents).

Communication tools

The new visual identity was then developed into a wide range of corporate identity carriers, both for offline and online use. Here, too, the look & feel has been aligned for each operating company, with image, copy and use of color specifically emphasizing the individual character of each operating company.

“Effectgroep* provided us with excellent guidance in the total rebranding by looking for the common identity and making a visual translation of it.”

Bas de Koning

Head of Communication Partners for Youth

The introduction:

A tight rollout

new expressions were rolled out

to 352 municipalities

no less than 14,000 clients

1200 foster parents

In 5 months, the new corporate identity and line of logos were translated into more than 250 expressions for 352 municipalities, 14,000 clients, 1,200 foster parents, 1,700 employees and quite a few chain partners and suppliers. The introduction campaign consisted of press releases, mailings, brand books, social posts, animations and posters.

Outcome

Positive reactions

Everyone involved, including the Board of Directors, is positive about the new visual identity. It is in line with the organization's strategy and values. The reactions from employees and clients are also very enthusiastic. In this way, Partners for Youth is ready for the future, where they can make maximum use of their mission: Give youth a youth.

Team