A new visual identity
Partners voor Jeugd (Partners for Youth) is a collaborative umbrella organization made up of five operating companies, all active in the field of (preventive) child protection and youth probation services.
The organizations work closely together with a shared mission: to protect vulnerable young people and support their families.
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Connection
The cooperation between the various operating companies has recently taken shape. Effectgroep* was asked to advise the organization in setting up the brand architecture. To then develop the new visual identity and coordinate its introduction and deployment.
In conversation
We started a round of analysis with sessions with employees from all operating companies. Here, we looked for what makes them unique. And how they feel connected to the other parts of Partners for Youth. This formed the basis for the new brand architecture.
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Unity in Diversity
We then set to work on the development of the visual identity. With the starting point “unity in diversity”. From now on, all operating companies will use the same logo, but will keep their own name and get their own color scheme. This underlines the uniqueness of each operating company.
Logo
The new logo aptly expresses what the professionals at Partners for Youth do every day: lovingly protecting and supporting vulnerable young people (and their parents).
Communication tools
The new visual identity was then developed into a wide range of corporate identity carriers, both for offline and online use. Here, too, the look & feel has been aligned for each operating company, with image, copy and use of color specifically emphasizing the individual character of each operating company.
A tight rollout
new expressions were rolled out
to 352 municipalities
no less than 14,000 clients
1200 foster parents
In 5 months, the new corporate identity and line of logos were translated into more than 250 expressions for 352 municipalities, 14,000 clients, 1,200 foster parents, 1,700 employees and quite a few chain partners and suppliers. The introduction campaign consisted of press releases, mailings, brand books, social posts, animations and posters.
Positive reactions
Everyone involved, including the Board of Directors, is positive about the new visual identity. It is in line with the organization's strategy and values. The reactions from employees and clients are also very enthusiastic. In this way, Partners for Youth is ready for the future, where they can make maximum use of their mission: Give youth a youth.
These effectmakers got to work!
Getting started with your visual identity?
Get in touch with Mariëlle at marielle@effectgroep.nl. She will be happy to help you out.
