The real estate event
for professionals
A forward-looking member event
that makes the brand tangible
Connection and experience in one concept
How do you develop a new member event that brings the proposition The Best Place for You to life? NVM came to us with the challenge of developing a new, leading member event that makes their promise “The best place for you” tangible. A property-wide event for all their members that combines content, energy and encounters and is attractive to all target groups within the association, including younger professionals and potential members.
The translation into a live experience that works
The program design was created in co-creation with a special NVM design team. Led by our effect makers, the design team was given an active role in the content of the varied program. The communication campaign followed the See Think Do Care approach.
With a run-up of several communication moments, enhanced by teaser videos and social updates, which led many members to sign up for the first edition.
The event itself brought everything together in an inspiring day at Hart van Holland in Nijkerk with more than thirty-five sessions, a bustling Construction Site full of ideas and new tools, and the PodKas where content was recorded to listen back later. With an aftermovie and follow-up that maintained pride and commitment.
From concept to communication and from program to production, everything came together in a streamlined whole that put the proposition on stage.
The real estate event of the year
The first edition attracted more than eight hundred members from the entire real estate sector: Housing, Business and Rural Agriculture. The rating was high across the board. Members complimented the organization, the atmosphere, the diversity of the program and the Hart van Holland location.
With more than thirty-five inspiring sessions, NVM HOTSPOT offered a strong mix of content, inspiration, interaction, and innovation. The event was named the event of the year by visitors. It strengthened the pride and connection within the association and laid the foundation for a format with future value. NVM HOTSPOT has everything it takes to become the permanent, connecting annual moment for all members.
These effectmakers made history truly come to life!
