Creativity in full bloom at the Kreadoe Spring Festival!
For HP, we created a brand activation at the Kreadoe Spring Festival that literally set creativity in motion: Pop, Drop & Create. Featuring an eye-catching stand, a playful Plinko game and an event flow that guided visitors from idea to action and creation.
Putting HP in the spotlight for creative makers
HP wanted visitors to experience everything they can create with HP. From printables to printers. From laptop to their own creation. Our challenge: develop an activation that stands out, inspires people to get creative and leaves a lasting impression on families, makers, entrepreneurs and other creative minds at the KreaDoe Spring Festival!
From a popping idea to a tangible creation
Creativity rarely follows a straight line. An idea can pop up unexpectedly, find its way through the creative process and ultimately become something tangible and real. That is exactly what we brought to life with our activation stand, taking visitors through three steps:
Ideas that pop with HP
Hosts walked around the festival with HP-branded popcorn boxes featuring a QR code that linked to the campaign page, inviting visitors to come and play the game.
Drop your creativity & win
At the stand, visitors dropped a disc into the Plinko game. A playful interpretation of the creative process: your idea finds its own path and ends with a surprise. And the best part? Everyone went home with a prize!
Create your ideas with HP
After collecting their prize, visitors could explore the HP shop, featuring products, HP Printables and rewards. This way, creativity didn’t stop at the stand: visitors took the inspiration home with them, ready to turn their next idea into reality!
A colourful HP world with Plinko as the main attraction
We transformed the HP stand into a creative world. Fresh, colourful and unmistakably HP. HP’s signature blue formed the foundation, complemented by a fresh spring look filled with printables and playful details. Flowers made from HP Printables appeared to grow straight out of the grass. Frames, displays, signage, popcorn boxes and host styling all came together to create one cohesive experience.
At the heart of the stand was the Plinko installation. Big enough to catch people’s attention. Accessible enough for everyone to join in. And just playful enough for KreaDoe!
A stand buzzing with energy and creativity
More than 3,000 visitors stopped by our HP stand. We handed out 1,000 popcorn boxes, adding up to an impressive 75 kilos of popcorn! Another 1,000 goodies and accessories were given away, while 900 participants entered for a chance to win the daily prize.
This put HP firmly on the radar of creative makers. Not by telling visitors what technology can do, but by letting them experience it for themselves.
This blend of effectmakers made HP pop!
Looking to create a brand activation that’s impossible to ignore?
Get in touch with Liz at liz@effectgroep.nl
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