From new building to new brand
For De Amersfoortse Berg, a public school for HAVO and VWO, their move was more than a practical step. It was the time to show who they are again: a school that challenges, connects and makes students proud. Together with the effectgroep*, that ambition got a face, a story and a festive start.
From new building to new beginning
De Amersfoortse Berg got a brand new building and wanted to celebrate that milestone with a story that touches. A brand story that evokes pride and recognition and an opening that connects students, parents and teachers.


From brand story to brand experience








A brand story that lives
What started with the development of a brand story and the event concept before the opening of De Amersfoortse Berg Public Lyceum, grew into a completely new chapter.
De Amersfoortse Berg has a brand that lives.
A visual identity that evokes recognition and grows with ease.
A brand story that energizes everyone who walks in.
And an opening that made the pride of students, parents and teachers visible.
Strategy, creation and production in one project: that's the strength of our blend.

This blend of effectmakers brought De Amersfoortse Berg to life.









Building a strong brand story together?
We help you with a story that inspires and resources that really work. Contact Marlon at marlon@effectgroep.nl


