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De Amersfoortse Berg

From new building to new brand

For De Amersfoortse Berg, a public school for HAVO and VWO, their move was more than a practical step. It was the time to show who they are again: a school that challenges, connects and makes students proud. Together with the effectgroep*, that ambition got a face, a story and a festive start.

The question

From new building to new beginning

De Amersfoortse Berg got a brand new building and wanted to celebrate that milestone with a story that touches. A brand story that evokes pride and recognition and an opening that connects students, parents and teachers.

The approach

From brand story to brand experience

Derk Reijneker
Principal
The result

A brand story that lives

What started with the development of a brand story and the event concept before the opening of De Amersfoortse Berg Public Lyceum, grew into a completely new chapter.

De Amersfoortse Berg has a brand that lives.
A visual identity that evokes recognition and grows with ease.
A brand story that energizes everyone who walks in.
And an opening that made the pride of students, parents and teachers visible.

Strategy, creation and production in one project: that's the strength of our blend.

From brand story to anthem.

This blend of effectmakers brought De Amersfoortse Berg to life.

Ronald of Spain
Graphic Designer
effectmaker Ronald van Spanjen
Ronald of Spain
Graphic Designer
effectmaker Tamar Nijenhuis
Tamar Nijenhuis
Project Manager
effectmaker Sandra Teune
Sandra Teune
Senior Project Manager
grafisch vormgever bij effectgroep* Corianne Visser
Corianne Visser
Graphic Designer
effectmaker Mariska van Eijden
Mariska van Eijden
Motion Graphic Designer
senior communicatieadviseur Marlous van de Wiel
Marlous van de Wiel
Senior Communications Advisor
art director bij effectgroep* Anouk Dijkstra
Anouk Dijkstra
Art Director
Head of creative Kirsten Flik
Kirsten Flik
Head of Creative

Building a strong brand story together?

We help you with a story that inspires and resources that really work. Contact Marlon at marlon@effectgroep.nl

Get in touch
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