Labour market communication ideas
8 insights we'd love to share with you
Labour market communication is an important part of a company's recruitment strategy. It's about how a company presents itself to potential employees and how it attracts them to join the company. With creative and smart ideas for labour market communication, you increase the chances of success.
Starting inside is winning outside! Below are 8 ideas for labour market communication:
Employer branding
Use your strengths and distinguishing features to build a strong brand and present your company as an attractive employer. This can be done via your website, social media, vacancy texts and other communication channels.
Video marketing
Create videos to promote your company and let employees speak to share their experiences. This will help give potential candidates a better picture of the company culture and work environment. Video content really works!
Social media
Use social media platforms such as LinkedIn, Twitter, and Facebook to promote your business and share jobs. Make sure you use the right hashtags and share posts at the right times to make the biggest impact. Ask colleagues (in similar positions) to also share the vacancies online.
Events
Participate in career fairs, organize open days or host your own events to give potential candidates the opportunity to get to know the organization and culture and ask questions.
Referral programs
Encourage employees to refer friends, family members, and acquaintances to your company. They really are the best ambassadors. This can result in good candidates who apply with the right information and expectations.
Press Releases
Make your company visible in the media by sending out press releases about important events such as new product launches, acquisitions and company performance. This can help increase brand awareness and appeal.
Employer review sites
Make sure you're present on employer review sites such as Glassdoor and Indeed. This gives potential candidates a better picture of the company culture and can help improve your brand's reputation.
Online advertising
Use online ads to promote your company and jobs on platforms such as Google AdWords, Facebook, and LinkedIn. This can help reach a wide audience and increase visibility.
By using a combination of these strategies, you can present your organization as an attractive employer and attract good candidates.
The ninth bonus idea
We've shared eight key tips with you. But we're missing another one, and perhaps the most important one: use a career website. This allows you to fully focus on the target group in terms of content, tone of voice and design. And that works really well. Check out these working at a website that we made for Leen Bakker.
Labour market communication ideas
We specialize in labour market communication, in particular the development of campagnes. Bekijk onderstaande showreel met recent werk.
