A strong employer brand
effectgroup*
The labor market is under heavy pressure. And it is expected that things will not get better any time soon. Finding and retaining employees will remain a challenge in the coming years. Labour market communication is a major challenge for many organizations. Working on a strong employer brand is then not only a good idea, but an absolute must. To attract talent and keep existing colleagues on board. We specialize in developing and building attractive employer brands. Do you want to become that magnet?
A clear vision of employer branding communication
Seeing the bigger picture
Employer branding communication is a broad concept. It includes everything that has to do with internal and external labor market target groups, i.e. existing and future colleagues. Have you ever considered involving former colleagues? This also provides interesting insights. We're not ruling out anything and no one from finding information. In doing so, we also make use of current studies and important data and combine that with our intuition and gut feeling.
starts from within
So what is your employer promise? And how does that resonate in the labor market? We develop strategic insights on which we develop campaigns that ensure that doors open for new colleagues and keep doors closed to retain existing colleagues.
The entire funnel
As a communication agency, we specialize in employer branding and labor market communication. We know what drives, motivates and inspires people. And what motivates people to want to work for a brand, or not. We have already transformed many employers into wildly attractive employers. Our specialists implement the entire process, from EVP (employer value proposition) and labor market campaign to media plan and employee website.
Our employer branding communication cases
We’re incredibly proud of the results we achieve for our clients, tangible outcomes like hundreds of high-quality applicants and reduced turnover. Recent work includes this campaign for Leen Bakker, this one for Kwantum, and another for Beweging 3.0.
Ready to take your employer branding to the next level with results that matter?
See more cases
Focused on outcomes
We’re always focused on one thing, results. Your results. That means opening the front door wide for new talent, while keeping the back door firmly shut. And the best results? We achieve those together.
We invest time in understanding your brand and your people. We know when to stay within the lines and when to push the boundaries.
After all, there’s already more than enough grey, generic employer content out there.
So, what will make your brand stand out as a truly attractive place to work?
Want to turn your brand into a talent magnet?
Marlous knows exactly how to shape your brand into a strong employer brand. Email her at marlous@effectgroep.nl or call +31 030 41 00 790 to set up an introduction on employer branding.
