Brand, website & campaign

In a world of labour market tightness, burn-outs and four different generations in the workplace, personnel challenges are flying around us these days. In three years, Strategic Training succeeded in helping various organizations improve the (feedback) culture and modernize conversation cycles and thus increase employee engagement.

The professionalism that was felt in the training courses and results achieved were not yet reflected in the name, look and feel and campaigns of the Strategic Training brand. It was time to really impress the world on the potential of engaged employees and resist the high turnover and absenteeism rates.

With the pay-off: Empower the people, we made concrete what People Skillz Company is good at: bringing out the best in people and igniting motivation and engagement.

The powerful tone of voice and typographic style underlined The People Skillz Company's pragmatic approach. Highly effective and distinctive in a field of competitors who focus on meaning and discovering yourself.

We translate this into a new brand story, website, digital engagement scan, sales deck, various physical mailings, seven brochures, four white papers and a complete LinkedIn and display campaign including video.

We are also developing a digital engagement scan that gives the three target groups (HR managers, managers and employees) insight into the level of their own involvement or that of their team or organization. With tips and products, they can immediately start improving themes that they score low on in their test.

Engaged and happy employees achieve their goals 30% earlier. And a lack of engagement costs companies around the world 9 trillion annually. With the campaign strategy within the touch phase, we focus on triggering the target group with irrefutable facts and figures that make it clear that investing in employee engagement is a return on investment.

In addition to a strong paid approach on LinkedIn, the owned and earned media focuses on achieving authority. By responding to current events, we link the problem of high absenteeism and high turnover and themes such as sustainable employability to the products and services of The People Skillz Company. The founder's personal story gives the whole thing an extra personal layer. Step by step, we position the organization as the go-to partner with an origin, mission and real solutions.

In the tell phase, we further take the target group into how The People Skillz Company makes a difference for people, teams and organizations and achieves higher employee engagement. With various blogs, white papers, brochures, a digital engagement scan and a catchy overview of services on the website, we make it clear; 'the proof of the pudding is in the eating'.

In four months, we visually and strategically transformed Strategic Training into The People Skillz Company. With a strong and future-proof brand identity and a catchy introduction campaign, The People Skillz Company has been put on the map.

Curious? Check out the (as our client says) 'ridiculously beautiful new website'and run the engagement scan. Towards a people-empowered future for the working Netherlands!

The first results of the campaign will follow soon.