Maximum impact
With the attention span of a goldfish, your target group looks at your content. Okay, maybe that's a bit of an exaggeration. But the fact is that we (yes, you too) lose our attention very quickly and are overloaded with content at the same time. So how do you earn and retain attention and how does your story really come in? Discover the impact of animated content!
Deserving attention
Moving images are now the norm. Because we are increasingly on our mobile and have become accustomed to streaming services and platforms that are video-minded (think TikTok, Stories & Reels on Instagram and YouTube). When it moves, it deserves attention. And that's also where opportunities lie for your organization. Because a picture simply says more than a thousand words. So just imagine what moving images do!
Reinforcing the brand
Moving images go far beyond recording 'standard' videos; it's often a nice mix of video footage and animation. And that combination is worth gold and can be used in many ways. This includes:
- Logo animation
- Explainer video product/service
- Opening and end leader
- Teaser video
- Campaign content
- Product introduction
- Bumpers
- Animated presentations
- Data visualization
In recent years, we have built up a nice portfolio of motion design projects for a variety of clients. From global brands to national players and socially relevant organizations. And we always go for intensive cooperation, where we really get to know the ins and outs of the brand and the identity.
We are definitely your critical friend in this and think along with you about the content, duration and set-up. Of course, we ensure consistent output in line with the visual identity. We work fast, meticulously and keep the lines short. And we really get wings when we get the freedom to push creative boundaries. Is it time to move your content?
Co-creation
Creation is a great process that we would love to do with you. We take the lead, but we need you. We know well how to stay within your (brand) lines, but we also like to color outside them. And there's really no shortage of inspiration and ideas. So you challenge us creatieve team uit?
Effective process
Do you choose us? Then you opt for an action plan with all the trimmings. The kick-off and debrief? Check! The mood board and storyboard? Included! The voice-over and music? You'll hear about that soon! Step by step, we go through the process from the first idea to the end product.
Not from yesterday
We are literally not born yesterday. For more than 25 years, we have been working for a variety of great brands, non-profit organizations and corporates. We love to put ourselves in the shoes of clients every time and discover their world. Holland Casino, Mantelzorg NL, Baker Tilly and HP preceded you.
The effect makers
The strength of our agency? These are our effect makers! From our creative floor in Utrecht, they work daily on solutions that really benefit clients. And the hard work is rewarded, because we can spend a year doing it beste communicatieadviesbureau van Nederland noemen!
Making an impact together?
Mail Marlous via marlous@effectgroep.nl or give her a call 030 — 410 0790.
