Applause that matters
For the fifth year in a row, effectgroep* has struck gold twice in the MT1000! Once again, we’ve achieved the highest scores in both Communication Consultancy and Event Marketing, bringing our total to ten gold medals. What an achievement by our effectmakers, and what a special recognition from our clients. Winning gold five years running in two different disciplines is truly unique in the history of this research.

MT1000
The MT1000 survey is an initiative by MT/Sprout, conducted in collaboration with the Amsterdam Centre for Business Innovation. It is the largest and most authoritative study among Dutch business decision-makers, assessing the performance of service providers. Each year, thousands of managers and directors are asked about their experiences with the partners they have actually worked with.
A key element of the survey is the Net Promoter Score (NPS): the likelihood of recommending an organization to colleagues or business contacts, measured on a scale from 0 to 10. But it doesn’t stop there. The ranking is also based on three crucial dimensions: customer focus, product leadership, and quality of execution.
On all these fronts, effectgroep* has once again achieved the highest scores this year. As a result, we are once again ranked number 1 in both Communication Consultancy and Event Marketing, a result that is unique in the history of the survey.
“Winning these awards is applause that truly matters, because it comes from our clients. We’re grateful for this extraordinary recognition! It inspires us every single day to keep raising the bar.”
Simon Renes
CEO effectgroep*

About effectgroep*
Effectgroep* is the blended agency for marketing, communication, and events. To create real impact live, digital, and cross-media, you need to have a lot to offer. And we do.
Since 1997, our team of 35 effectmakers, across multiple disciplines, has been working to earn applause from and for our clients.
Well-known brands such as Samsung, Leen Bakker, Holland Casino, Beter Horen, Rabobank, and the Dutch government trust us with their communication. Non-profit organizations like Spieren voor Spieren and MantelzorgNL also rely on our expertise.
From creative concepts to international events, from campaigns to digital content, we craft contemporary communication that makes brands stand out today.
"Getting applause is great. But receiving it from our clients five years in a row is truly remarkable. It’s recognition for all our effectmakers—for imagining, creating, and delivering what we love to do every single day. And yes, we’re incredibly proud of that!”
Kirsten Flik
Creative Director
Shall we go for applause that truly matters—together?
Get in touch with Simon at simon@effectgroep.nl and discover our winning mindset.




