Must-do's for an irresistible careers website

Must-do 1: A separate career website reinforces your labour market communication

Vacancies on a corporate site are often part of a large number of web pages, and it's tempting to pay close attention to your mission, vision, products and services. Logical, because you are proud of that and, of course, you want to sell. However, this is only important for an applicant in the long term. Create focus by choosing a separate work at site. On a working at website, the conversion is about receiving applications, so the vacancy pages play the leading role. Here you create a dedicated domain for your job market offer. With a work at site, you can visualize the work environment for potential candidates much better than with a corporate website. In addition, there is much less noise, undivided attention to your labor market communication. This way, your page is search engine friendly and candidates can better consider whether not only the job, but also your organization, suits them. The latter is important if you want to find new staff who will stay longer than a year. And that's what you want, right? So; less noise, more focus and higher, sustainable conversion.

Must-do 2: Invest in recruitment marketing technology

To make it easy for both the candidate and your own recruitment department, it pays to invest in the technology of an ATS: an Applicant Tracking System. No more piling up dozens of application emails and internally wandering resumes or forgetting applicants: thanks to the addition of this technical link to your work at site, you always have full insight into the funnel. This way, you can rely on the technically good handling of the application process and guarantee quantity and quality. And that definitely benefits your candidate journey!

Must-do 3: Take the candidate journey seriously

Your business grows because you know what your customers need. So this is also how it works when it comes to attracting staff. Zoom in to your applicant's needs. What do people really think is important in a job? The answer to this question ensures that you can optimize the candidate journey. Almost every potential candidate wants answers to questions such as:

• “What kind of company is it and does it suit me?”
• “Do the people who work there talk to me?”
• “Are there sufficient career opportunities?”

Answer those questions as best you can. In addition, mention attractive fringe benefits that apply to everyone, such as extra ATV days, thirteenth month, training and training. It can make a big difference — especially for latently seeking professionals!

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