New website

Previously, each BMD Advice branch had its own website. This resulted in a fragmented online experience for customers. Because of these different websites, the branches compete in terms of findability and SEO and technical maintenance and content management requires a lot of time. The BMD offices publish a lot of content, but because of the decentralized websites, there is too little synergy. BMD Advies wishes to come out jointly via one online platform, with a consistent appearance and a strong user experience.

Goals

• Clearly communicating national coverage and local expertise.
• Optimizing SEO performance.
• Setting up a central knowledge base with articles and publications.
• Setting up pillar pages about specific themes.
• Content migration and maximum retention of Google rankings.
• Space for local branches to profile themselves as specialized partners in the region.
• Consistent use of the visual brand identity.
• Focus on relevant conversions at the national and regional levels.

BMD Advies chose our approach focused on collaboration and co-creation. We take the lead and involve the client with a number of kitchen reviews, interim sprints and regular updates in the process. The creation process consists of a number of phases, with Discovery as the starting point. In this phase, we take the client to “a tour of the digital fields”. Within and outside the industry, nationally and internationally, we look at recent developments in design, content, navigation, architecture and structure. We take that inspiration and insights into the following phases: Wireframes, Design, Content, Development and Testing.

Yes, it's okay to say that: the result is very great, partly thanks to the client's involvement. We have brought the wishes, interests and conditions of the nine offices together in a website with a consistent appearance, intuitive navigation and a strong visitor experience. There is plenty of room for sharing regionally related expertise and content in an overarching whole. The new website provides relevant conversions and leads and strengthens the BMD Advice brand and their position in the market. We and BMD Advice are proud of the end result!