Digital
Content
Online events
Live events
Branding
Campaigns
Aldipress
Instore activaties
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The whole picture
The strength of effectgroep* lies in having everything under one roof. We are the one-stop agency for your brand too, from brand strategy to resource development. In recent years we have put international brands on the map and given local heroism a face. No matter how great your ambition is – we’re open!
A compelling story
Corporate and brand story
People are storytellers – everyone. What is the story that your customers or employees tell people about your product or brand? This is what we call a corporate or brand story. The story that customers and employees consciously and unconsciously tell to others. We develop an authentic and unique story for you and make sure all these storytellers are on the same page.
Distinctive and striking
Positioning
What problem do you solve? Which aspects differentiate you from the competition? What makes your brand relevant to consumers? What position do you want in the market? For these and many other strategic, tactical and operational choices, we outline scenarios and work closely with you to produce solutions. We work with our own and proven models such as Brand Drivers.
Recognizable to everyone
Brand identity
Our designers give your brand its own face with a distinctive visual identity. The copywriters work intensively on the tone of voice and determine the text identity. This comprehensive identity is written into an online brandbook where employees, customers and suppliers find everything they need to work according to your visual and textual identity.
Resources
Visible and tangible
We develop the tools that we use to map your brand. From POS material to advertising and from online banners to interactive magazines. We make your brand visible and tangible to consumers, customers and employees. Do you want long-term attention and exposure for your brand? Why not put our campaign team to work for you?
Do you want to bounce ideas about your brand?
Marlous is always ready to help you and has answers to all your questions! Email Marlous at marlous@effectgroep.nl or call her on +31 (0) 30 41 00 791.
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