We are a creative agency for marketing, communication and events. Our effect makers sink their teeth into strategic challenges, come up with creative solutions and always deliver results. Always.
We really enjoy doing what we do. That’s something we can go on and on about for a looooong time. But, fortunately, we also know everything about (online) attention spans. So we’ll keep this short and sweet. Like the Tichelaar basket (this is in Dutch, but we think you’ll get the idea).
We conceive and create everything for your brand. And we do that in teams with really good professionals. They deliver complete work, from strategy to designs and from copy to campaign management. Are you seated? These are our effect makers!
Our customers are global brands such as HP, Netflix and Randstad. And national Dutch players such as Beter Horen, Kwantum and Leen Bakker. We also work for the Dutch central government, such as for the Ministries of the Interior and Kingdom Relations, Defense and Education, Culture and Science. Non-profit Dutch clients include MantelzorgNL, Beweging 3.0 and The Foundation for Dutch Education Worldwide.
So we are very familiar with the ins and outs of various sectors. But we also remain curious. Why not take us into your world? And, in the meantime, take a look at our best work here.
We’re proud that our clients genuinely appreciate our work. Just like in 2021 and 2022, we’re thrilled to announce that in 2023, we’ve once again been named the best agency in the Netherlands for a whole year. Three years in a row! Not only that, but we’ve achieved this recognition in two categories: communication advice and event marketing. Being crowned the top service provider in the Netherlands for three consecutive years, and in two different categories, is no everyday feat. It’s a wonderful acknowledgment that our clients are truly satisfied and warmly recommend us to… you?
If you really want to get to know us, visit our office, Life, in Utrecht, and find out why our effect makers are highly demanded marketing and communications professionals. Already a customer? You can always pop in on weekdays to come and work. Indeed, Tower A, 4th floor. You’re more than welcome!
Our effect makers strive for intensely satisfied clients who smile from ear to ear when they see the results of the work we deliver. We commit to delivering real results. Our vision is to achieve this results through collaboration and co-creation. We take the lead, but we need you too. That’s why we invest in long-term relationships with brands that also opt for this way of working. Because the best results are really created when we choose each other. Do you dare to choose?
Our agency has 35 effect makers who offer a rich and broad palette of expertises to be able to conceive and create everything for your brand. As a customer, you always get a dedicated team with a long-term contact person. We aim for short lines and long collaborations.
Our agency has a deeply rooted commitment to deliver work that is genuinely meaningful for you. This is a matter of course for us, and a reassuring thought for you as our client!
Dissatisfied clients! We really can’t stand that – so much so that we do virtually everything we can to prevent it ever happening. This obsession ensures that we successfully work with many of our clients for years.
In our 25 years of communications experience, we have racked up thousands of marketing hours and our toolkit is packed with knowledge and experience. You could say that we are in our prime! In any case, we are not a flash in the pan, and we can honestly say we are a reliable agency.
We are a mash-up of Amsterdam creativity, Rotterdam bravery, Groningen common sense and Brabant hospitality. That’s why we feel right at home in Utrecht :-)
These professionals are ready to get to work on your digital, live or cross-media communication challenge.
Is the glass half full or half empty? Kirsten will say it’s overflowing. What a burst of positivity! With a double HBO education and triple working speed, she’s a pro at dishing out spot-on and high-level communication advice to clients. We absolutely adore her!
kirsten@effectgroep.nl | +31(0)30 41 00 790 | linkedin
The founder, creative mastermind and visionary behind our agency, who has been rising and shining for over 25 years, dedicated to helping our clients with impactful marketing and communication. Unbeatable in short copy and, according to him, also in Padel. We can agree on one of these two ;-).
simon@effectgroep.nl | 030 41 00 790 | linkedin
Work hard for a great result. May we introduce you to Mariëlle, our COO? The driving force behind our projects? The strong shoulders on which colleagues can lean? The director of our daily work? Whichever synonym you choose, we just love her!
marielle@effectgroep.nl | 030 41 00 791 | linkedin
Meet Peter, our seasoned pro who knows the ropes on both the client and agency fronts. Hand him a marketing or communication challenge, and he’ll dive right into crafting a solution that delivers results. He’s not only trustworthy, goal-oriented, and well-versed in his field but also an all-around great person. That’s Peter in a nutshell!
peter@effectgroep.nl |
Ilke has an unparalleled understanding of what clients need to achieve their communication goals. And it’s no surprise, considering she has accumulated about 15 years of experience in various management and advisory roles on both the agency and client sides. Ilke is a true professional with substantial expertise and a fantastic sense of humor to boot!
ilke@effectgroep.nl | +31(0)6-24991855 |
When she’s working on designs behind her iMac, she’s silent and intensely focused. Every detail must align perfectly, down to the last millimeter. She’s a true designer through and through. However, place her at the lunch table, and she transforms into a master of impact with the most infectious laughter you’ve ever heard. It’s probably because her colleagues are genuinely hilarious, but still… that laughter… delightful!
corianne@effectgroep.nl |
You can spot them from a mile away: event professionals who take the reins and keep them firmly in hand. Those who need just a half-word to understand. They’re already good, but constantly strive to be even better. And if they happen to have a great sense of humor and are from Utrecht… well, they work at effectgroep*:-). Hello, Cato!
cato@effectgroep.nl | linkedin
Intensely driven to provide clients with relevant advice, campaigns and communication tools. She has worked for years in senior communication functions on the client side. That is why she now knows, on the agency side, what our clients really need.
marlous@effectgroep.nl | 030 41 00 791 | linkedin
Throwing a party just for the sake of it? Not in Maureen’s book! As a program creator, she designs events and conferences with a clear purpose in mind, driven by compelling content, inspiring speakers, effective formats, and rich participant interaction. But when it comes to turning the post-event gathering into a full-blown celebration, Maureen might have a different story to tell.
maureen@effectgroep.nl |
When it comes to crafting artwork for a campaign or designing content for a magazine, Anouk is the go-to person! She’s a creative and highly skilled professional who intuitively understands her clients’ requirements. And, to top it off, she’s an absolute joy to work with, bringing a touch of delightful humor to the team. That’s the kind of colleague we truly appreciate!
anouk@effectgroep.nl | +31(0)30 41 00 791 | linkedin
She sings, dances, cycles, plays table tennis, strums the guitar, designs and animates. In short, she’s a dynamic force. And that’s precisely her forte at effectgroep*. Mariska creates motion graphic designs, in other words, lively animated videos.
After years of graphic design, she ventured into new motion graphic design territory and is now completely immersed. It’s the variety that brings her absolute joy. From logo animations to complete leader packages and from storyboards to final products.
Mariska is also a stickler for details. What she creates is spot on!
mariska@effectgroep.nl |
Séla embodies ambition, laser-focused dedication, and boundless creativity. She brings a warm and cheerful demeanor along with an insatiable thirst for knowledge. Did we mention her expertise in tech and events, coupled with an unwavering commitment to professionalism? Not yet! Séla defies simple descriptions; her true essence becomes evident when you collaborate with her. So, what are you waiting for? Get in touch today! :-)
sela@effectgroep.nl | 030 41 00 790 | linkedin
We are only as good as our effect makers. We want them to be leaders in their field (and they naturally want that too!), to keep evolving, and to approach their (remote) work with enthusiasm every day. That’s why we’re so grateful for everything HR manager Sandra does for us.
hr@effectgroep.nl | +31(0)30 41 00 790 | linkedin
Dedicated to achieving remarkable results through unwavering effort, Sandra has spent the last 15 years bringing a wide range of live, online, and marketing projects to successful fruition. Sandra sets her sights on the horizon and knows how to get there, working hand in hand with suppliers, colleagues, and clients. And along the way? Sandra ensures a pleasant atmosphere and high spirits
sandra@effectgroep.nl | +31(0)30 41 00 790 |
From a senior Marketer at Wolters Kluwer and Manager of Marketing & Events at BBP Media, to our creative agency in Utrecht! Rebecca brings over 20 years of experience as a marketer and manager of content and campaigns, from concept to execution. ‘Communication, goal orientation, and inspiring people are keywords that perfectly describe me.’ And we wholeheartedly agree!
rebecca@effectgroep.nl |
“Events should make an impact and contribute to the HR, marketing, and communication objectives of organizations.” When you start a conversation with Afra about events, make sure to bring your toothbrush! Her background in psychology shines through in the conceptual ideas that surprise and engage our clients. Moreover, she has a unique talent for translating that ‘big picture’ plan into tangible content, event design, speakers, workshops, and everything else that shapes the live experience for attendees.
afra@effectgroep.nl |
We like to think of ourselves as a fusion of Brabantian hospitality, Rotterdamian boldness, Amsterdamian creativity, and Groningen pragmatism. That warm hospitality was instilled in our Brabantian Kristel from an early age. Does that explain her profound passion for live events?
kristel@effectgroep.nl |
Meet Erik, our golden boy from Goud(a), the pixel maestro extraordinaire! Few things bring Erik as much joy as meticulously placing that perfect pixel in its rightful spot. With an impressive 23 years of experience in (web)design, he’s currently at the peak of his game as our Digital Designer!
Feel free to throw any questions about digital and design his way. Erik’s your go-to expert in this pixel-perfect realm!
erik@effectgroep.nl | +31(0)30 41 00 792 | linkedin
Tanya embraces every challenge with unmatched enthusiasm and a burst of creativity. She’s a warm and skilled professional dedicated to providing clients with creative communication solutions that that truly make a difference, and we mean truly!
tanya@effectgroep.nl | +31(0)30 41 00 790 | linkedin
Empowering our team to reach their full potential and excel alongside our clients, because our strength lies in our people. Elisabeth, along with Sandra Pieterse, fuels the engine of our HR team. And speaking of engines, that’s precisely what she rides to our office, always with a smile, on her motorcycle.
elisabeth@effectgroep.nl |
Meet Ingrid, our digital virtuoso who crafts digital environments that stand as solid as a rock. With a wealth of experience in her toolkit, she’s on a daily quest for new digital innovations and possibilities to delight our clients.
ingrid@effectgroep.nl | +31(0)30 41 00 792 | linkedin
Working with Marijn is an absolute pleasure. She understands the ins and outs of the event industry like no other and knows how to navigate through challenges with finesse. With a warm smile and a touch of flair, she consistently orchestrates truly exceptional live and online events.
marijn@effectgroep.nl | +31(0)30 41 00 790 | linkedin
Live is live! Monique understands like no other the profound impact a live event can have on both internal and external audiences. It’s not just about throwing a party for the sake of it; she crafts brand-enhancing experiences that deliver results. However, that doesn’t mean she doesn’t enjoy a good party herself, because in her book, hard work deserves some serious relaxation afterward! And we couldn’t agree more.
monique@effectgroep.nl |
Meet Ronald, our graphic design maestro. But don’t take our word for it—let’s put Ronald to work, and you’ll quickly see why we consider him top-notch. We could tell you more about him, but where’s the fun in that? It’s time to unleash Ronald’s creativity!
ronald@effectgroep.nl | +31(0)30 41 00 791 | linkedin
Ladies and gentlemen, allow us to introduce you to Tamar (with the emphasis on the first ‘a’!). After graduating from The Hague Hotel School, she chose the event industry, and hasn’t regretted it for a moment. In her role as Project Manager, Tamar orchestrates flawless live and online productions, from international talk shows to corporate festivals, with utmost precision and flair!
tamar@effectgroep.nl | +31(0)30 41 00 790 | linkedin
Gineke ensures our finances are in perfect order, and that’s truly reassuring. While she’s remarkably creative, we’re delighted that her creativity doesn’t extend to accounting.
finance@effectgroep.nl | +31(0)30 41 00 790 | linkedin
Are you in search of a dependable, hardworking, and talented effect maker for your project? Allow us to introduce you to Veerle! She’s a hospitable and results-oriented professional with a learning curve steeper than Mont Ventoux!
veerle@effectgroep.nl | +31(0)30 41 00 790 | linkedin
Working hand in hand with Gineke, Mandy ensures that our financial matters are in impeccable order. Behind her warm smile is a keen eye, as Mandy strives for nothing less than perfection in everything she does.
mandy@effectgroep.nl |