Welcome to


Creating campaigns, events and brands
You have a marketing challengeIf we meet up, it is certain to turn into something great.



'Tichelaar's basket' version


We really enjoy doing what we do. That’s something we can go on and on about for a looooong time. But, fortunately, we also know everything about (online) attention spans. So we’ll keep this short and sweet. Like the Tichelaar basket (this is in Dutch, but we think you’ll get the idea).

One creative floor, a lot of solutions

We conceive and create everything for your brand. And we do that in teams with really good professionals. They deliver complete work, from strategy to designs and from copy to campaign management. Are you seated? These are our effect makers!


Our customers are global brands such as HP, Netflix and Randstad. And national Dutch players such as Beter Horen, Kwantum and Leen Bakker. We also work for the Dutch central government, such as for the Ministries of the Interior and Kingdom Relations, Defense and Education, Culture and Science. Non-profit Dutch clients include MantelzorgNL, Beweging 3.0 and The Foundation for Dutch Education Worldwide.

So we are very familiar with the ins and outs of various sectors. But we also remain curious. Why not take us into your world? And, in the meantime, take a look at our best work here.

Number 1 agency in the Netherlands

We are proud that customers really appreciate our work, because we have (again!) been named the best Dutch agency of the year. And in no less than two categories: Communication advice and Event marketing. It’s a sweet recognition that our customers are genuinely satisfied and highly recommend us to… you?

Live in Life

If you really want to get to know us, visit our office, Life, in Utrecht, and find out why our effect makers are highly demanded marketing and communications professionals. Already a customer? Then you can always pop in on weekdays to come and work. Indeed, Tower A, 4th floor. You’re more than welcome!

No one-off but part-of

Our effect makers strive for intensely satisfied clients who smile from ear to ear when they see the results of the work we deliver. We commit to delivering real results. Our vision is to achieve this results through collaboration and co-creation. We take the lead, but we need you too. That’s why we invest in long-term relationships with brands that also opt for this way of working. Because the best results are really created when we choose each other. Do you dare to choose?


Our agency has about 35 effect makers who offer a rich and broad palette of expertises to be able to conceive and create everything for your brand. As a customer, you always get a dedicated team with a long-term contact person. We aim for short lines and long collaborations.

Communication with real results

Our agency has a deeply rooted commitment to deliver work that is genuinely meaningful for you. This is a matter of course for us, and a reassuring thought for you as our client!

What can’t we stand?

Dissatisfied clients! We really can’t stand that – so much so that we do virtually everything we can to prevent it ever happening. This obsession ensures that we successfully work with many of our clients for years.

Since 1997

In our 25 years of communications experience, we have racked up thousands of marketing hours and our toolkit is packed with knowledge and experience. You could say that we are in our prime! In any case, we are not a flash in the pan, and we can honestly say we are a reliable agency.

We are a mash-up of Amsterdam creativity, Rotterdam bravery, Groningen common sense and Brabant hospitality. That’s why we feel right at home in Utrecht :-)

- Simon RenesCEO effectgroep*
Effect makers

Here they are!

These professionals are ready to get to work on your digital, live or cross-media communication challenge. Speaking of professionals, we are currently looking for a number of new effect makers.

Marije Reniers
Marije Reniers
Account Director
Cato de Bont
Project Manager
Jeroen Renes
Jeroen Renes
Digital Marketing Director
Sela Diender - project manager - effectgroep
Séla Diender
Project Manager
Corianne Visser
Corianne Visser
Graphic Designer
Ronald Bekius
Account Director
Sandra Teune - project manager - effectgroep
Sandra Teune
Senior Project Manager
Peter - senior communicatieadviseur - effectgroep
Peter van Leeuwen
Senior Communications Advisor
Simon - CEO - effectgroep
Simon Renes
Creatief concept
Kirsten - head of creative - effectgroep
Kirsten Flik
Head of Creative
Sandra - hr manager - effectgroep
Sandra Pieterse
HR manager
Marielle - COO - effectgroep
Mariëlle Timmers
Ilke - head of account - effectgroep
Ilke van der Mark
Head of Account (CCO)
Marlous van de Wiel
Marlous van de Wiel
Edwin - creative - effectgroep
Edwin Kool
Creative Lead & Copywriter
Ingrid - developer - effectgroep
Ingrid van Vliet
Erik - digital designer - effectgroep
Erik Ranke
Digital Designer
Tanya Hampsink
Tanya Hampsink
Program maker / Project Manager
Anouk - grafisch vormgever - effectgroep
Anouk Dijkstra
Graphic Designer
Ronald - grafisch vormgever - effectgroep
Ronald van Spanjen
Graphic Designer
Marijn - senior project manager - effectgroep
Marijn Klouwen
Senior Project Manager
Tamar - project manager - effectgroep
Tamar Nijenhuis
Project Manager
Marissa - creative - effectgroep
Marissa Hans
Gineke Geerds
Gineke Geerds
Finance Manager
Dorinda - project support - effectgroep
Dorinda Vaes
Project Support
Amy - traffic manager - effectgroep
Amy van de Weem
Creative Producer
Veerle - producer - effectgroep
Veerle Jansen
Junior Producer
Mandy Prins