Welcome to


Everything for your brand
You have a marketing challengeIf we meet up, it is certain to turn into something great.

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'Tichelaar's basket' version

We really enjoy doing what we do. So that is something we can go on and on about for ages. It’s also a good thing that we know everything about (online) concentration spans and attention spans. So we’ll keep it short and sweet here. Like Tichelaar’s basket.

One creative floor, loads of solutions
We conceive and create everything for your brand. And we do so in teams with really good professionals: our effect makers. They deliver complete work, from strategy to designs and from copy to campaign management. Are you seated? These are the teams!

  • Design studio
  • Digital marketing
  • Live and online events
  • Brand, content & campaigns

Our customers are global brands such as HP, Netflix and Randstad. And national players such as Beter Horen, Kwantum and Leen Bakker. We also work for central government, such as the Ministries of the Interior, Defense and Education, Culture and Science. Non-profit clients include MantelzorgNL, Beweging 3.0 and The Foundation for Dutch Education Worldwide.

So we are familiar with how things go in various sectors. But we also remain curious. Why not take us into your world? And in the meantime, take a look at our best work here.

Nr 1 agency of the Netherlands
We are proud that customers really appreciate our work, because we may now call ourselves the best agency in the Netherlands for a year. And even in two categories: Communication advice and Event marketing. This is a good acknowledgment that our customers are really satisfied and highly recommend us to… you?

Live in Life
If you really want to get to know us, visit our office, Life in Utrecht, and find out why our effect makers are highly demanded marketing and communication professionals. Are you already a customer? Then you can always pop in on weekdays to come and work. Indeed, Tower A, 4th floor. Welcome!

No one-off but part-of
Our effect makers strive for intensely satisfied clients, smiling from ear to ear when they see the results of the work we deliver. We commit to delivering real results. Our vision is to achieve this result through cooperation and co-creation. We take the lead, but need you too. That is why we invest in long-term relationships with brands that also opt for this way of working. Because the best results are really created when we choose each other. Do you have the courage to make that choice?

Our agency has about thirty effect makers, who offer a rich and broad palette of expertise, to conceive and create everything for your brand. As a client, you always get a dedicated team with a fixed contact person. We aim for short lines and long-term collaborations.

Communication with real results
Our agency has a deep-rooted commitment – to deliver work that is really meaningful for you. This is a matter of course for us, and a reassuring thought for you as our client!

So, what can’t we accept?
Dissatisfied clients! We really can’t stand this so much that we really do invest everything we can in preventing it ever happening. This obsession ensures that we work with many of our clients for years.

Sinds 1997
With almost 25 years of communication experience, we have created thousands of marketing hours and we have a toolkit packed with knowledge and experience. You could say – we are in our prime! In any case, we are not a flash in the pan, and we can honestly say we are a reliable agency.

We are a mash-up of Amsterdam creativity, Rotterdam bravery, Groningen sobriety and Brabant hospitality. That’s probably why we feel so at home in Utrecht :-)

- Simon RenesCEO effectgroep*
Effect makers

These are them!

These professionals are on hand to get to work on your digital, live or cross-medial communication challenge. That said, we are currently looking for a number of new effect makers.

Cato de Bont
Project Manager
Jeroen Renes
Jeroen Renes
Digital Marketing Director
Marije Reniers
Marije Reniers
Account Director
Sela Diender - project manager - effectgroep
Séla Diender
Project Manager
Ronald Bekius
Account Director
Corianne Visser
Corianne Visser
Graphic Designer
Sandra Teune - project manager - effectgroep
Sandra Teune
Senior Project Manager
Simon - CEO - effectgroep
Simon Renes
Creatief concept
Peter - senior communicatieadviseur - effectgroep
Peter van Leeuwen
Senior Communications Advisor
Sandra - hr manager - effectgroep
Sandra Pieterse
HR manager
Marielle - COO - effectgroep
Mariëlle Timmers
Kirsten - head of creative - effectgroep
Kirsten Flik
Head of Creative
Ilke - head of account - effectgroep
Ilke van der Mark
Head of Account (CCO)
Marlous van de Wiel
Marlous van de Wiel
Edwin - creative - effectgroep
Edwin Kool
Creative Lead & Copywriter
Ingrid - developer - effectgroep
Ingrid van Vliet
Erik - digital designer - effectgroep
Erik Ranke
Digital Designer
Tanya Hampsink
Tanya Hampsink
Program maker / Project Manager
Anouk - grafisch vormgever - effectgroep
Anouk Dijkstra
Graphic Designer
Ronald - grafisch vormgever - effectgroep
Ronald van Spanjen
Graphic Designer
Marijn - senior project manager - effectgroep
Marijn Klouwen
Senior Project Manager
Tamar - project manager - effectgroep
Tamar Nijenhuis
Project Manager
Marissa - creative - effectgroep
Marissa Hans
Gineke Geerds
Gineke Geerds
Finance Manager
Dorinda - project support - effectgroep
Dorinda Vaes
Project Support
Amy - traffic manager - effectgroep
Amy van de Weem
Creative Producer
Veerle - producer - effectgroep
Veerle Jansen
Junior Producer
Mandy Prins